Intelligent algorithms are responsible for predicting what we will do. This is how the economic model of large technology works.
Marketing with our privacy is the order of the day to better sell us products or services and
also condition our decisions. But, what is the business model and to what extent is our privacy at risk?
Social networks extract many of our personal data, such as the information you put in your
profile, the photos you hang, the geolocation of your mobile, the purchases you make, the
words you look for, messages you send and even those you end up deleting serve to fatten
up personal reports that platforms keep from you to analyze your behavior.
The algorithms are computational codes that help the Artificial Intelligence process the
millions of data to create statistics and patterns about your behavior and thus predict our movements. The amount of data is so large that even programmers don’t understand exactly
how they operate anymore.
Last year the company Google faced a $5 million demand for tracking its users even when they were surfing in incognito mode. It is no longer just the data you consciously give out, but what is inferred from it. The greater the number of users, the more accurate their knowledge and calculations are to predict our behavior. It is true that their accuracy is our
behavior. It is true that its accuracy to know us seduces us, but we must also emphasize that
it retains us.
We cannot deny that the entry of the algorithms has meant an entire commercial revolution.
Thanks to their intelligent mechanisms they manage to reach where we do not and locate
potential customers. That can help a supermarket recommend, for example, gluten-free
products to people suffering from intolerance, but also to personalize political ads.